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Welcome to marketShare,
LLC, an integrated marketing communications firm that serves the credit union community and other institutions with
creative, affordable alternatives to help them visualize and obtain marketing success.
Designed to enhance profitability, member satisfaction and market presence, marketShare stays current with industry trends and successful marketing techniques both in and outside
the financial services marketplace. marketShare uses this information to evaluate your needs and capitalize on your
strengths, creating measurable success.
marketShare specializes in generating clever concepts and developing
the tactical elements for integrated marketing plans. Plus, marketShare customizes its techniques to
your unique business offering. By listening to your needs and helping you fine-tune your marketing message,
marketShare can create and execute an effective marketing plan. marketShare provides the following comprehensive
services: - Marketing plans
- Turnkey toolkits and campaigns
- Branding "energy" and reinvention
- Content
for feature articles, Web sites, newsletters, e-mailers, sales tools, product brochures and more
- Graphic and Web site design
- Employee incentive
programs, exhibits and conferences, grand opening promotions and more
- NEW: Aggressive
Growth Programs through a partnership with Pioneer Marketing
- NEW: Logo design
- ask about our new logo design package
marketShare focuses on sharing ideas and helping others succeed, much like the
credit union philosophy of people helping people. For more information about marketShare's
unique focus on credit union collaboration, see the June 4, 2007 news release.
If you would like to discuss your individual
marketing needs, please contact Michelle Young. We look forward to helping you visualize marketing ingenuity!
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Want to increase member retention? Acquire new members? Lanch a new product or increase usage?
Turnkey Toolkits are packaged marketing campaigns customized to your image and offering. Mention you saw this ad on our Web
site and receive $200 off!
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Customized marketing campaigns for $2,500 |
Turnkey Toolkits help you customize a marketing kit easily and affordably. Order yours today!
Aggressive Growth Programs |
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Need to show your board significant growth? Increase wallet share and grow your membership base in a short period of time through a combination
of research, modeling, branding and marketing -- the keys to growth -- in a single package customized to your
specific needs. Credit unions: Receive a free Brand Audit for
inquiring!
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Wednesday, April 30, 2008
Recommended "Daily Fix"
Courtesy
of MarketingProfs.com, here is a list of marketing blogs that are worth a few minutes of your day:
Seth Godin's Blog: The author of books like Meatball Sundae, The Dip and All
Marketers Are Liars, Seth Godin plays a major role in shaping the marketing world's zeitgeist. A prolific blogger,
his posts run the gamut from brief observations to detailed mini-manifestos.
Drew's Marketing Minute: Not only does Drew McLellan offer solid marketing advice in easy-to-comprehend terms, he generates lots of new content
on a regular basis. If you're looking for ideas you can implement today, this is where to find them.
Church of the Customer: Ben McConnell and Jackie Huba, who co-authored the book Citizen
Marketers, use their blog to focus on word of mouth marketing; it's a must-read for those who want to cultivate
their customer evangelists.
MarketingProfs Daily Fix: At the risk of appearing self-congratulatory, we'll include our own Daily
Fix blog as an excellent digest of thought-provoking ideas. Contributors often host interesting debates on various
marketing issues.
Tuesday, January 8, 2008
Meet me at GAC!
Planning to attend the GAC this year? Please stop by the Pioneer Marketing booth in the exhibit hall and introduce yourself.
marketShare is attending the GAC to promote its partnership with Pioneer, spreading the word about growth
programs that are designed to help credit unions achieve aggressive, critical growth in 2008. I will be on hand to discuss
your growth goals, as well as answer questions about marketShare's Turnkey Toolkits and other creative marketing
services.
Tue, January 8, 2008 | link
Friday, November 30, 2007
The 1, 2, 3's of marketing
1. Don't be too ambitious with your ideas. With everything you already have on your plate, it's
best to stick with one marketing objective at a time. If you try to do too much, well, you know what happens. Pick the idea
that will benefit your existing customers/members most (see #3.)
2. Do the marketing mix.
Regardless of how much you believe in using one successful medium, one of your goals should be to ingetrate a few
other mediums into your marketing plan, creating the right media "mix" and more potential to turn prospects
into customers/members.
3. Focus on your core audience. To make the most of your marketing
dollar, focus on your current customers/members - and employees. They are your core audience. Lastly, focus on prospects.
Fri, November 30, 2007 | link
Friday, November 2, 2007
Advertising is nothing without good copy
Advertising copy, which essentially is creatively written text that
supports your brand message, is more important than your media selection. If you have an interesting message, and if you remain
consistent using the same message throughout, you will get your money's worth from all your other marketing mediums. Remember
to provide detailed guidance to your agency or freelance copywriter. They will write good copy only if you give them plenty
of key points and direction. As always, keep it simple, but make it interesting!
Fri, November 2, 2007 | link
Tuesday, August 14, 2007
Selling to small businesses
When promoting small-business services such as loans and checking, keep in mind some basics before you market them like others
in your portfolio. First, simplify your pitch by getting to the point. Small business owners need to control expenses, be
efficient, make good decisions and make a profit. Get on their level by demonstrating how and when they can expect to
reach one or more of these goals if they choose your offering over others. Show statistics and testimonials, if you have any.
If you don't have any testimonials, show current industry statistics on similar services. Always
complete the experience with quick, professional service.
Tue, August 14, 2007 | link
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2008.04.01 |
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2007.11.01 |
2007.08.01 |
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2007.06.01 |
2007.05.01
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