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Welcome to marketShare,
LLC, an integrated marketing communications firm that serves the credit union community and other institutions with
creative, affordable alternatives to help them visualize and obtain marketing success.
Designed to enhance profitability, member satisfaction and market presence, marketShare stays current with industry trends and successful marketing techniques both in and outside
the financial services marketplace. marketShare uses this information to evaluate your needs and capitalize on your
strengths, creating measurable success.
marketShare specializes in generating clever concepts and developing
the tactical elements for integrated marketing plans. Plus, marketShare customizes its techniques to
your unique business offering. By listening to your needs and helping you fine-tune your marketing message,
marketShare can create and execute an effective marketing plan. marketShare provides the following comprehensive
services: - Marketing plans
- Turnkey toolkits and campaigns
- Branding "energy" and reinvention
- Content
for feature articles, Web sites, newsletters, e-mailers, sales tools, product brochures and more
- Graphic and Web site design
- Employee incentive
programs, exhibits and conferences, grand opening promotions and more
- NEW: Aggressive
Growth Programs through a partnership with Pioneer Marketing
- NEW: Logo design
- ask about our new logo design package
marketShare focuses on sharing ideas and helping others succeed, much like the
credit union philosophy of people helping people. For more information about marketShare's
unique focus on credit union collaboration, see the June 4, 2007 news release.
If you would like to discuss your individual
marketing needs, please contact Michelle Young. We look forward to helping you visualize marketing ingenuity!
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Want to increase member retention? Acquire new members? Lanch a new product or increase usage?
Turnkey Toolkits are packaged marketing campaigns customized to your image and offering. Mention you saw this ad on our Web
site and receive $200 off!
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Customized marketing campaigns for $2,500 |
Turnkey Toolkits help you customize a marketing kit easily and affordably. Order yours today!
Aggressive Growth Programs |
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Need to show your board significant growth? Increase wallet share and grow your membership base in a short period of time through a combination
of research, modeling, branding and marketing -- the keys to growth -- in a single package customized to your
specific needs. Credit unions: Receive a free Brand Audit for
inquiring!
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Sunday, May 13, 2007
One-to-one to 2.0
Not too long ago, one-to-one marketing was an essential piece
of the marketing plan. One-to-one marketing was based on the premise that marketers controlled the customer relationship.
It used the Internet to cross-sell additional services to targeted customer groups. In recent months, social media, or
Web 2.0, has since caused marketers to think the way customers think, not the way they think. Consumers
are beginning to trust each other's experiences and recommendations, to the point that some won't move a muscle
until they've consulted their community forums. Today's Internet marketing challenge is about building and maintaining
a strong relationship with your customer/member -- on their terms.
Sun, May 13, 2007 | link
Tuesday, May 8, 2007
Logo basics
When designing a logo, many graphic designers tend to overthink things.
Instead, keep the KISS strategy in mind. Grab attention with few colors, few details and even fewer brain cells. Your logo
should be simple and effective in a variety of mediums. Make sure to ask your graphic designer for a black & white version
and a variety of formats such as EPS, JPG and PNG.
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